If Design Award is one of the most prestigious and famous product design competitions held in Germany. Today, this competition is recognized as a symbol of superior design. In 2022, about 11,000 works from a total of 57 countries have been sent to participate in this competition. Running since 1953, the If Design Award's reputation as one of the oldest independent product design institutes sets this competition apart.
Since 1953, when this annual competition is being held, it has always followed 6 principles.
- Identifying, supporting and promoting superior projects
- Increasing public awareness about product design
- Supporting companies to integrate design into long-term strategies
- Maintaining the role of professional designers and increasing awareness about the job of product design
- Creating positive social change through design
- Supporting talented and young designers and creating a platform for their growth
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